The NEBOSH Environmental Certificate for Safeguarding Reputation
Any incident which negatively affects the environment can have an impact upon the reputation of a company. In the same way, an accident or incident which has an impact on the health and safety of workers or members of the public who happen to live or work in the vicinity can have an equally damaging influence on a business's reputation. To minimise the potential for these damaging incidents to occur, managers must seek to ensure that their workforce is highly trained and fully aware of their responsibilities and the consequences of their actions. This can be achieved primarily through health and safety training, and where the environment is concerned, through courses like a NEBOSH Environmental Certificate where delegates will learn about many aspects of environmental safety, in particular how they and the business can affect the environment.
Why is a Company Reputation so Important?
Commercial companies rely upon positive brand image and corporate recognition for sales. If nobody knows about them and their products, then only those who happen to stumble across them by accident will buy them rather than actively seeking them out.
However, recognition on its own is not enough. Whilst everybody may know the name, if a company has a negative reputation, then consumers can actively avoid the company's products or services, in addition to encouraging others to do the same. This can happen in cases of environmental disasters such as oil spills, for example the call to boycott Exxon after the Exxon Valdez tanker incident.
Corporate reputations are therefore extremely important for the sales, and therefore profitability, of a company. For any commercial business, a lack of sales will be a major problem which could ultimately force it to cease trading if it continues for too long. As environmental impacts as well as health and safety breaches are two of the biggest potential influences upon brand image, an appropriate level of attention needs to be paid to these areas, including not scrimping upon investing in health and safety and environmental training for staff members. Even with automatic safeguards in place, the actions of your employees will ultimately determine whether or not a safety or environmental incident takes place. Therefore it is imperative that your people are suitably trained.
Reputation and Time
A company's reputation is, in effect, the level of trust which potential customers place in the business for it to be responsible and to provide a quality service. Company reputations are the same as trust in that it can take a long time to be built up, but can be destroyed in a very short space of time, and afterwards can take an even greater amount of time to be regained. For this reason a company needs to work hard to safeguard its reputation and corporate image at all times, including investing in appropriate areas such as training, reliable equipment and automatic safety features. As with any issue of health and safety or protection of the environment, prevention is far more preferable than having to deal with the aftermath of something happening, which means every possible precaution needs to be considered and taken before anything does happen.