Environmental Performance and Competitive Advantage
A competitive advantage, whether large or small, can be the difference between a business succeeding and failing. With so much competition for the custom of consumers, anything which makes a company stand out from its competitors can be the factor that makes a person choose that company over another with which to spend their money on its products or services.
One such competitive advantage can be the company's environmental performance and reputation for being an environmentally-friendly corporation. It can achieve this in a number of ways such as using recycled raw materials to manufacture its products, using renewable energy instead of relying solely upon electricity from the grid, planting more trees than it cuts down for materials, and committing money and other resources to a comprehensive environmental management system.
Along with health and safety dangers being reduced from the prevention of environmental accidents which can adversely affect the health and wellbeing of people, animals and plants, the financial benefits that come from taking environmental considerations seriously can be many, as detailed in the article "Environmental Performance and Financial Investment", and are not solely limited to the increased sales revenue that comes from consumers who are impressed with the company's environmental record, operating procedures and activities.
With more and more consumers and investors paying closer attention than ever to the environmental performance of organisations, there has been a tremendous upsurge in demand for qualifications like the NEBOSH Environmental Certificate and bespoke environmental health and safety training in order to teach employees about their environmental responsibilities and how to prevent accidents from occurring which have negative consequences for the surrounding environment and local community.