Social Media Marketing Online Course
Social media is one way in which businesses today can keep in touch with customers to let them know what is happening. It can be particularly useful when there are special offers and promotions to be announced. However, as news stories over the years have shown, corporate social media accounts can also cause damage to a company’s brand when things are posted on there that have caused controversy or offence.
This online course provides an in-depth look at how major social media platforms can be leveraged for marketing purposes.
The course focuses on popular platforms such as Facebook, Instagram, and LinkedIn, exploring their roles in advancing marketing objectives. It highlights how social media can offer valuable insights into market trends and help position a company as a thought leader.
It discusses industries that heavily utilize social media marketing, including entertainment, real estate, recruitment, lifestyle, travel, health and wellness, as well as fashion and beauty.
Participants will receive guidance on initiating social media marketing efforts, selecting appropriate platforms, crafting engaging content with impactful visuals, and assessing campaign results.
The course also instructs on creating a Social Media Policy and integrating social media into internal communication strategies.
It emphasizes the importance of incorporating social media into recruitment efforts and equipping employees with the skills to promote the company online.
Online security fundamentals are covered to ensure safe social media practices.
Additionally, the course teaches effective management of online criticism and trolling, introducing the T-E-A (Think-Evaluate-Act) method for responding to complaints.
This Social Media Marketing course is tailored for professionals working in marketing and social media roles.
The course comprises the following modules:
- Module 1: Introduction
- Module 2: Business Benefits
- Module 3: Getting Started
- Module 4: Managing Campaigns
- Module 5: Social Media Policies
- Module 6: Handling Negative Feedback
Individuals looking to take the Social Media Marketing online course can purchase a single user license for £15.00 + vat. This license grants unlimited access to the course, with no time restrictions, for one user only.
Please click the link below to complete the booking form and payment online.
Once we have received this we will set-up your access to the course within 24-48 hours, and e-mail you your log-in details to the address provided on the booking form.Buy Single Licence
Multiple Licences for Businesses
If you are a business or organisation and have a number of employees that you would like to take the Social Media Marketing online course, we offer discounts for multiple purchases, with a greater discount amount available the more courses that are purchased.
Purchasing a business license will grant the buyer administration access from where they can issue log-in usernames and passwords to their employees. This allows businesses to take advantage of the greater discounts on offer even if they do not currently know the names of every individual who will be taking the online course, which is particularly useful if you plan to grant access to employees over a period of time rather than all at once (e.g. getting new starters to complete the course). It also negates the need to fill in a massively long booking form with all their names when purchasing!
The pricing and discount structure available for mutiple purchases of this course is currently:
- 2-9 Licenses: £14.50 + vat each
- 10-49 Licenses: £14.00 + vat each
- 50-99 Licenses: £13.50 + vat each
- 100+ Licenses: £13.00 + vat each
Unlimited Usage Subscription
Take the hassle out of sourcing individual training courses by giving your employees unlimited access to all 85 online video courses (click here to view all titles) with an annual subscription.
- The convenience of training anywhere with an internet connection
- Keep knowledge up to date and learn new skills
- You allocate users, giving you full control and flexibility
- Ability to monitor each individual’s progress and check course completion
- Make a one-off payment or pay by monthly instalments
Aside from the annual subscription, the only additional cost is a £250 + vat setup fee. However, for a limited time only, setup is currently free.
|£150 + vat
|£250 + vat
|£350 + vat
|£450 + vat
|£800 + vat
|£1,200 + vat
|£1,500 + vat
|£1,900 + vat
|£3,400 + vat
|£4,500 + vat